When clients want to distribute their leaflets into a large area in a manageable way, over a period of time we will usually recommend segmented leaflet distribution.
With this method, a large area is split up into smaller, more manageable segments. The way that the segments are identified will vary from client to client. Some may use postcode areas while others could use a method that relates to areas that they have already marked out for their own purposes.
Businesses that would benefit from using segmented leaflet distribution?
Any business that relies primarily on trade from a specific area or local community and wants to deliver to the area on a regular basis, could use a segmented leaflet distribution.
This would include restaurants, takeaways, dentists, pharmacies, and the like.
Calculating the number of residences within each segment
Calculating the number of residences (or letterboxes) within each segment can be a fairly time-consuming task. We use our specialised software to calculate the number of residences within each chunk or segment. This gives us a reasonable estimate of the number of residences in each segment. We validate the numbers in each segment by noting the number of leaflets delivered into each area when that area is completed. This means that the accuracy of the information is constantly kept up to date.
Segmented leaflet distribution works best when it is used to deliver leaflets into the area over a period of time. We may, for example, deliver to each of the segments every six weeks.
The exact timescale will depend on the number of residences in each area, the number of leaflets distributed each week and the total number of residences in the area.
We can manage the leaflet distribution schedule on behalf of our clients. This means that our clients do not have to spend time managing their distribution schedule.
Measuring the Response Rate
This method of identifying areas for leaflet distribution can be very effective when clients are able to measure the results from each area into which their leaflets are distributed.
For example, if a client bases their segments on postcode sub-districts (e.g. G46-2) then they can easily measure the response rate by monitoring the number of responses from each of the segments distributed to over time.