We continued our long relationship with Glasgow Warriors Rugby Club by printing and distributing their “Always a Warrior” newsletter. It was accompanied by a letter from Scotstoun Stadium to local residents.
Both the newsletter and the letter were folded A4 and were printed separately on good quality paper. They were delivered together so it was similar to shared distribution, albeit for the same client.
The newsletter is designed to provide information and to engage with people in the local community. These are people living close to the stadium which is in located in Scotstoun in the West End of Glasgow.
The newsletter contained information about the club, as well international news with Scotland Women returning to play at the stadium in November.
In addition to distributing the newsletter we also distributed a letter that gave information about matches that are taking place at Scotstoun Stadium. Importantly, it provided information about parking restrictions that will be in place for a 6-hour period covering before, during and after the games.
Distributing two leaflets at the same time is unusual for the guys at 2112 Leaflet Distribution. This is because the vast majority of our work is solus distribution. We believe is the way that gives our clients the best chance of getting a good response. These factors were not applicable with this distribution since the leaflets were for the same organisation.
These letters and newsletters were distributed to an area that was specified by our client. The area covered included the immediate vicinity of the stadium as well as some of the wider surrounding area, effectively making this a boundary distribution.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00