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Understanding how may houses and/or businesses (i.e. the number of letterboxes) are in a particular area is critical to the successful implementation of a leaflet distribution campaign.
If you do not know how many letterboxes are in the area that you want to target then you won’t know how many leaflets you need. Conversely, if you have a specific number of leaflets then you need to know the size of the area that they can be delivered to.
We are able to accurately estimate the number of letterboxes in any given area because we have invested in software called Regional Analysis System (RAS). This is a specially designed system that allows us to calculate the number of residences and businesses in a number of different ways:
- By a distance from a central point
- By individual street
- By postcode
- By postcode district
- By postcode sector
The RAS system is used in conjunction with our mapping software. Here we map out the area to be distributed to and then we use one, or a combination of some of these options to calculate the number of letterboxes in the leaflet distribution area specified by our clients.
The one exception to this is areas where new housing has been/is being built. In these circumstances, we create a map of the new area and record the number of houses in it.
These systems not only enable us to help our clients to be sure about the number of leaflets they need but when used in conjunction with our Demographic Profiling Services it enables us to identify the best areas in which to deliver their leaflets while ensuring that we work within their budget.
