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Category: Customer Analysis & Demographics

Demographic Analysis & Leaflet Distribution Completed for Glasgow Independent School

Customer Analysis & Demographics, Leaflet Distribution News, News, Targeted Leaflet DistributionCustomer Analysis, Demographic Analysis, Distribution Management, Glasgow, Glasgow City, Glasgow North, Glasgow South Side, Glasgow West End, Independent Schools, Leaflet Distribution, News, Private Schools, South Lanarkshire, Targeted Leaflet Distribution26/10/2018Ian

Leaflets Distributed for Independent School in Various Areas of Glasgow and Lanarkshire Having worked with St Aloysius College, an independent school that is located in Glasgow City Centre, for a number of years, we were pleased to have been asked to distribute leaflets promoting their 2018 open day. We had recently run a full demographic analysis for them so…

The Power of Demographic Profiling

Case Studies, Customer Analysis & Demographics, Leaflet Distribution HelpCase Study, Customer Analysis, Demographic Analysis, Demographics, Leaflet Distribution, Leaflet Distribution Tips, Targeting14/07/2018Ian

Case study discussing how Demographic Profiling can Help to Improve Leaflet Distribution Response Rates & Reduce Wastage and Costs We recently worked with a client who had been using another distribution company to distribute their marketing materials but were unhappy with he response rates that they had been obtaining.  After discussing this with them it quickly…

Using Generic Demographic Information in Targeted Leaflet Distribution

Customer Analysis & Demographics, Help & Resources, Leaflet Distribution Help, Targeted Leaflet DistributionCustomer Analysis, Demographic Analysis, Demographics, Generic Demographics, Help and Resources, Leaflet Distribution Tips, Targeted Leaflet Distribution, Tools & Techniques10/02/2018Ian

How Generic Demographic Information can be used to help Improve Leaflet Distribution Response Rates Identify the best areas (places where people who are most like your existing customers live) to target with your leaflet distribution is an important element in the success of your leaflet distribution campaign. Using information about your customers (we only need their postcode so…

Leaflet Distribution in Glasgow South Side for Village Gym

Customer Analysis & Demographics, Leaflet Distribution News, News, Targeted Leaflet DistributionDemographic Analysis, Demographics, Glasgow South Side, Gym, Health and Fitness, Leaflet Distribution, News, Targeted Leaflet Distribution, Targeting22/01/2018Ian

Our long-standing relationship with The Village Gym continued when we distributed leaflets for them in Glasgow’s South Side. In order to identify the best area into which to distribute their leaflets, we rune a Customer Analysis for them. This was the third analysis that we had run over the years – it is important to run the…

How do I use Customer Data to Assess the Performance of Sales People?

Customer Analysis & Demographics, FAQ, Help & ResourcesCase Study, Customer Analysis, Demographic Analysis, FAQ, Help and Resources, Leaflet Design, Targeting, Tools & Techniques16/11/2017Ian

We did some Customer Analysis work for a client who is in the kitchen and bathroom retail sector.  This analysis provided some unexpected results and resulted in an application for our systems that we had not previously considered. As with our normal practice for conducting Customer Analysis, our client gave us the postcodes of all of their…

Know Who Your Customers Are

Customer Analysis & Demographics, Help & Resources, Leaflet Distribution Help, Marketing HelpCustomer Analysis, Help and Resources, Leaflet Design, Leaflet Distribution Tips, Marketing, Tools & Techniques28/02/2017Ian

Businesses that do not capture information about their customers and prospective customers are missing the opportunity to keep in touch with their customers. Keeping in touch with customers can not only lead to repeat business but also, importantly, it can lead to opportunities to get referrals to their circle of friends and family. Simple contact…

What are MOSAIC Socio-Demographics?

Customer Analysis & Demographics, FAQ, Leaflet Design NewsDemographic Analysis, Demographics, FAQ, Leaflet Distribution08/10/2015Ian

Mosaic is a consumer classification system that is based on detailed demographic data that has been gathered from various sources, including census information, consumer surveys and other data collection activities.  This data has been collated to provide a detailed view of  the characteristics and lifestyles of UK consumers.  It organises this information into 61 demographic types and further…

Using Customer Data for Targeted Leaflet Distribution

Case Studies, Customer Analysis & Demographics, Leaflet Distribution Help, Targeted Leaflet DistributionCase Study, Customer Analysis, Demographics, Leaflet Distribution14/08/2014Ian

This case study explains how we were able to use a clients customer data and our targeted leaflet distribution systems to help a client to ensure that their leaflets were distributed to areas where people would be most receptive to the service they were offering.  It also shows how careful targeting can improve response rates and…

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Recent Posts

  • Inspiring the Future Leaflet Printed & Distributed for Independent School
  • Leaflets Distributed in Pollokshields for Architect’s Practice
  • Care Home Leaflets Distributed in Newton Mearns
  • Leaflets Distributed for Neilston Dental Surgery
  • Leaflets Distributed for Boss Pizza in Hamilton

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Recent Posts

  • Inspiring the Future Leaflet Printed & Distributed for Independent School
  • Leaflets Distributed in Pollokshields for Architect’s Practice
  • Care Home Leaflets Distributed in Newton Mearns
  • Leaflets Distributed for Neilston Dental Surgery
  • Leaflets Distributed for Boss Pizza in Hamilton

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