Leaflets Distributed for Independent School in Various Areas of Glasgow and Lanarkshire Having worked with St Aloysius College, an independent school that is located in Glasgow City Centre, for a number of years, we were pleased to have been asked to distribute leaflets promoting their 2018 open day. We had recently run a full demographic analysis for them so…
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The Power of Demographic Profiling
Case study discussing how Demographic Profiling can Help to Improve Leaflet Distribution Response Rates & Reduce Wastage and Costs We recently worked with a client who had been using another distribution company to distribute their marketing materials but were unhappy with he response rates that they had been obtaining. After discussing this with them it quickly…
Using Generic Demographic Information in Targeted Leaflet Distribution
How Generic Demographic Information can be used to help Improve Leaflet Distribution Response Rates Identify the best areas (places where people who are most like your existing customers live) to target with your leaflet distribution is an important element in the success of your leaflet distribution campaign. Using information about your customers (we only need their postcode so…
How do I use Customer Data to Assess the Performance of Sales People?
We recently did some Customer Analysis work for a client who is in the kitchen and bathroom retail sector. This analysis provided some unexpected results and resulted in an application for our systems that we had not previously considered. As with our normal practice for conducting customer analysis, our client gave us the postcodes of all…
Know Who Your Customers Are
Businesses that do not capture the contact details from their customers and prospective customers are missing the opportunity to keep in touch with their customers which can lead to repeat business. Importantly, they are also missing the opportunity to sell to their circle of friends and family by offering them incentives for referrals, for example….
What are MOSAIC Socio-Demographics?
Mosaic is a consumer classification system that is based on detailed demographic data that has been gathered from various sources, including census information, consumer surveys and other data collection activities. This data has been collated to provide a detailed view of the characteristics and lifestyles of UK consumers. It organises this information into 61 demographic types and further…
Using Customer Data for Targeted Leaflet Distribution
This case study explains how we were able to use a clients customer data and our targeted leaflet distribution systems to help a client to ensure that their leaflets were distributed to areas where people would be most receptive to the service they were offering. It also shows how careful targeting can improve response rates and…