There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the response you want from your target audience. This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc. …
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Your Leaflet Should ‘Speak’ Directly to Your Customers
Developing a deep understanding of your ideal customers is a key element of good leaflet design and creating successful marketing campaigns. If you don’t have a very clear idea of what your best customers look like then you need to get one and quickly! Why? Because if you don’t you would be shooting in the dark…
Benefits Sell so Sell The Benefits!
If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…
What is the difference between Brand Marketing and Direct Marketing?
Brand marketing is a long-term strategy normally used by large companies to build and increase awareness of their brand and to differentiate them from their competitors. Brand marketing can be very expensive and is often not a viable option for most SME’s. Direct response marketing is designed specifically to elicit a response from your target…