If you are Considering Using a Low Cost Leaflet Distribution Company, Beware – Not all Leaflet Distribution Companies are the Same! We are told by many prospective clients that they have been offered solus leaflet distribution of their leaflets from anything from £35 to £45 per 1,000. The truth is that this is simply not possible. Why? Because…
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What is Solus Leaflet Distribution?
Solus Leaflet Distribution is by far the Most Effective way to Promote your Business Solus leaflet distribution is where your leaflet is distributed on its own (i.e. with no other leaflets). This is far more effective than sharing your leaflet with a number of others (see our article entitled “Should I share my leaflet distribution” for more information). …
How does good leaflet design affect response rates?
Leaflet Design plays a Crucial role in Leaflet Distribution Response Rates Having been in the leaflet distribution industry for many years, we have seen and delivered all sorts of leaflets. Some are really good and others are truly awful, most are mediocre. So what makes a good leaflet? In a word, Design! The biggest mistake that…
How do you Know How Many Houses are in a Leaflet Distribution Area?
Understanding how may houses and/or businesses (i.e. the number of letterboxes) are in a particular area is critical to the successful implementation of a leaflet distribution campaign. If you do not know how many letterboxes are in the area that you want to target then you won’t know how many leaflets you need. Conversely, if you…
What Leaflet Distribution Reports Should I Expect to Receive?
As a minimum you should receive a map showing the area into which your leaflets have been distributed. Less professional companies will simply supply a hand-written map highlighting the streets where your leaflets were distributed. The better companies will provide an detailed map and a list of non-deliveries, along with the reason why the leaflet…
How do you use Results from Previous Leaflet Distribution Campaigns to Plan New Campaigns?
Used Properly, Information About the Performance of Completed Leaflet Distribution Campaigns can be Very Useful When Planning a New Campaign. If you are running multiple leaflet distribution campaigns then information gathered from previous campaigns can be very useful in helping to target areas for future campaigns. To achieve this you need to make sure that you…
How do you Create Maps for Leaflet Distribution?
Being able to create and manage area maps is one of the most important factors in successful leaflet distribution. We use maps to identify the areas where leaflets are to be distributed and also to provide our clients with a map showing exactly which streets their leaflets were distributed to. To do this we use…
What is the difference between Brand Marketing and Direct Marketing?
Brand marketing is a long-term strategy normally used by large companies to build and increase awareness of their brand and to differentiate them from their competitors. Brand marketing can be very expensive and is often not a viable option for most SME’s. Direct response marketing is designed specifically to elicit a response from your target…
Extra GPS Check Added to our Leaflet Distribution Process
To improve our checking procedures and, therefore, the quality of our service, we have added an extra level of checking to our post-distribution procedures. We have been using GPS tracking for a number of years to ensure that our leaflets distributors have delivered to all of the streets in the area that we agreed with…