All too often, companies measure the success of leaflet distribution, and other promotional and marketing campaigns, on the outcomes rather than the long-term results from those campaigns. In order to understand the impact of your direct marketing campaigns you must be able to accurately track the results of these campaigns over time. This article discusses…
How do I Measure Responses to my Leaflet Distribution Campaigns?
Measuring is a way of life. Every day we take measurements countless times. The number of steps we take. Our weight. The time of day. Isn’t it strange then that when it comes to business in general and our marketing activities in particular that we often seem to forget or ignore the need to measure?…
Creating a System to Measure Leaflet Distribution Success
We have been working with an Indian restaurant for quite some time, delivering their menus on a regular basis. While this strategy has been successful for them with consistent growth in their sales, they were not able to identify the areas where their leaflet distribution was having the most effect, nor were they able to tell…