Incorporating a QR code in your leaflet & other marketing materials can makes it easy for people to access information on your website or social media feed. What is a QR Code? A QR code is a type of two-dimensional barcode consisting of black squares arranged in a square grid on a white background, which…
Single Sided or Double Sided Leaflet – Which is Better?
Leaflet Design plays an important part in the success of a leaflet distribution campaign. One key design feature is whether it is single of double sided. Many people choose to print single sided leaflets, normally because they think that it is cheaper. Sometimes it’s because they think that it’s more effective. The truth is that…
The Importance of Communicating Why You Do What You Do
Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…
AIDA – A Recipe For Designing Successful Leaflets
There’s a classic formula used in direct response marketing and it is well worth remembering when you are designing your leaflets. This formula is called AIDA and stands for: Attention – Interest – Desire – Action If you follow this formula in every piece of direct marketing material that you write, irrespective of the medium it is produced for,…
How does good leaflet design affect response rates?
Leaflet Design plays a Crucial role in Leaflet Distribution Response Rates Having been in the leaflet distribution industry for many years, we have seen and delivered all sorts of leaflets. Some are really good and others are truly awful, most are mediocre. So what makes a good leaflet? In a word, Design! The biggest mistake that…
Brand Marketing Promotes, Direct Marketing Sells
There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the response you want from your target audience. This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc. …
Your Leaflet Should ‘Speak’ Directly to Your Customers
Developing a deep understanding of your ideal customers is a key element of good leaflet design and creating successful marketing campaigns. If you don’t have a very clear idea of what your best customers look like then you need to get one and quickly! Why? Because if you don’t you would be shooting in the dark…
Benefits Sell so Sell The Benefits!
If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…
Does Your Leaflet’s Headline Grab Attention?
One of the most Important Elements of your Leaflet is the HEADLINE The headline is the most prominent words in your leaflet – it will normally be at the top of the leaflets but does not have to be. These should be the first words that the reader sees. It is, therefore, vital that your headline grabs…