Sometimes demographic analysis results are inconclusive and do not give us clear demographic types to target with leaflet distribution. This article discusses new analysis techniques we have created to make best use of client data. The reason for this is normally due to the nature of the services provided by our client. If, for example,…
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Is Low cost leaflet distribution worth the risk?
If you are Considering Using a Low Cost Leaflet Distribution Company, Beware – Not all Leaflet Distribution Companies are the Same! We are told by many prospective clients that they have been offered solus leaflet distribution of their leaflets from anything from £35 to £45 per 1,000. The truth is that this is simply not possible. Why? Because…
What is Solus Leaflet Distribution?
Solus Leaflet Distribution is by far the Most Effective way to Promote your Business Solus leaflet distribution is where your leaflet is distributed on its own (i.e. with no other leaflets). This is far more effective than sharing your leaflet with a number of others (see our article entitled “Should I share my leaflet distribution” for more information). …
How do You Manage Large Leaflet Distribution Jobs?
Managing Leaflet Distribution Jobs that are Spread out over Time & over Wide Geographic Areas We work with a wide variety of client on all types of leaflet distribution jobs that vary in size and geographic spread. These jobs range from a few hundred to tens and even hundreds of thousands. The larger jobs which will…
How do I Repeat my Leaflet Distribution?
Repeating your marketing message by distributing leaflets to the same areas more than once can improve your response rates and brand recognition. Following our article “Should I Repeat my Leaflet Distribution in the Same Area?“, here we give you some ideas on how to apply this strategy in using leaflet distribution campaigns. Distribution Timescale We recommend…
Google Mapping added to GPS reporting
2112 Leaflet Distribution are pleased to announce that we have added an extra level of reporting to our already highly detailed leaflet distribution reporting procedures. We have added a new Google Earth Mapping system to our GPS reporting. As can be seen, these maps enables us to shows our clients a ‘real’ view of…
Will New Data Protection Regulation (GDPR) force return to Traditional forms of Marketing?
New GDPR Legislation could Return Focus to Traditional Marketing like Leaflet Distribution In a recent article in The Herald, Stephen Grant, a solicitor with Wright, Johnston & Mackenzie LLP, discusses the potential impact of the new General Data Protection Regulation (GDPR) will tighten the requirements around the use of e-mail and direct mail marketing, in particular…
GDPR and Leaflet Distribution
How Does the new GDPR Legislation Affect Leaflet Distribution? Many business owners are concerned about the affect that the new General Data Protection Regulation (GDPR) will affect their ability to market their business, especially in the B2C market where their target market is the consumer (see our earlier article on GDPR). We have been asked…
The Importance of Measuring Lifetime Value
All too often, companies measure the success of leaflet distribution, and other promotional and marketing campaigns, on the outcomes that result from those campaigns. In order to understand the impact of your direct marketing campaigns you must be able to accurately track the results of these campaigns over time. This article discusses the importance of…