Managing Leaflet Distribution Jobs that are Spread out over Time & over Wide Geographic Areas We work with a wide variety of client on all types of leaflet distribution jobs that vary in size and geographic spread. These jobs range from a few hundred to tens and even hundreds of thousands. The larger jobs which will…
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Google Mapping added to GPS reporting
2112 Leaflet Distribution are pleased to announce that we have added an extra level of reporting to our already highly detailed leaflet distribution reporting procedures. We have added a new Google Earth Mapping system to our GPS reporting. As can be seen, these maps enables us to shows our clients a ‘real’ view of…
Will New Data Protection Regulation (GDPR) force return to Traditional forms of Marketing?
New GDPR Legislation could Return Focus to Traditional Marketing like Leaflet Distribution In a recent article in The Herald, Stephen Grant, a solicitor with Wright, Johnston & Mackenzie LLP, discusses the potential impact of the new General Data Protection Regulation (GDPR) will tighten the requirements around the use of e-mail and direct mail marketing, in particular…
GDPR and Leaflet Distribution
How Does the new GDPR Legislation Affect Leaflet Distribution? Many business owners are concerned about the affect that the new General Data Protection Regulation (GDPR) will affect their ability to market their business, especially in the B2C market where their target market is the consumer (see our earlier article on GDPR). We have been asked…
The Importance of Measuring Lifetime Value
All too often, companies measure the success of leaflet distribution, and other promotional and marketing campaigns, on the outcomes that result from those campaigns. In order to understand the impact of your direct marketing campaigns you must be able to accurately track the results of these campaigns over time. This article discusses the importance of…
Is Low cost leaflet distribution worth the risk?
If you are Considering Using a Low Cost Leaflet Distribution Company, Beware – Not all Leaflet Distribution Companies are the Same! We are told by many prospective clients that they have been offered solus leaflet distribution of their leaflets from anything from £35 to £45 per 1,000. The truth is that this is simply not possible. Why? Because…
Benefits Sell so Sell The Benefits!
If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…
Does Your Leaflet’s Headline Grab Attention?
The most Important Element of your Leaflet is the HEADLINE The headline is the most prominent words in your leaflet – it will normally be at the top of the leaflets but does not have to be. These should be the first words that the reader sees. It is, therefore, vital that your headline grabs the reader’s…
What is Solus Leaflet Distribution?
Solus Leaflet Distribution is by far the Most Effective way to Promote your Business Solus leaflet distribution is where your leaflet is distributed on its own (i.e. with no other leaflets). This is far more effective than sharing your leaflet with a number of others (see our article entitled “Should I share my leaflet distribution” for more information). …
Using Generic Demographic Information in Targeted Leaflet Distribution
How Generic Demographic Information can be used to help Improve Leaflet Distribution Response Rates Identify the best areas (places where people who are most like your existing customers live) to target with your leaflet distribution is an important element in the success of your leaflet distribution campaign. Using information about your customers (we only need their postcode so…