Our distributors are given maps of the area that they are to deliver leaflet into. They use these maps to navigate the area. Importantly, however, they mark the maps as they distribute the leaflets with the streets that they have done. Not only do they mark streets, they mark each side of the street so that…
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The Importance of Communicating Why You Do What You Do
Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…
Survey shows Leafleting can be More Effective than Digital Media
An international survey revealed that people have more faith in printed information than in their digital equivalents. The survey found that online marketing is viewed negatively by the majority of respondents and that the majority of people do not pay attention to advertisements online. The UK has the highest proportion of respondents who do not…
How does Customer Penetration Analysis Help Leaflet Distribution?
Sometimes demographic analysis results are inconclusive and do not give us clear demographic types to target with leaflet distribution. This article discusses new analysis techniques we have created to make best use of client data. The reason for this is normally due to the nature of the services provided by our client. If, for example,…
Map Showing GPS Tracks Added to Client Reports
2112 Leaflet Distribution have added the map showing the GPS tracks of their distributors delivering client leaflets to their reporting. As part of our commitment to fully transparent reporting, we have, for some time, been providing our clients with the GPS maps that show exactly where our distributors have been. As can be seen from…
Is Low cost leaflet distribution worth the risk?
If you are Considering Using a Low Cost Leaflet Distribution Company, Beware – Not all Leaflet Distribution Companies are the Same! We are told by many prospective clients that they have been offered solus leaflet distribution of their leaflets from anything from £35 to £45 per 1,000. The truth is that this is simply not possible. Why? Because…
What is Solus Leaflet Distribution?
Solus Leaflet Distribution is by far the Most Effective way to Promote your Business Solus leaflet distribution is where your leaflet is distributed on its own (i.e. with no other leaflets). This is far more effective than sharing your leaflet with a number of others (see our article entitled “Should I share my leaflet distribution” for more information). …
How do You Manage Large Leaflet Distribution Jobs?
Managing Leaflet Distribution Jobs that are Spread out over Time & over Wide Geographic Areas We work with a wide variety of client on all types of leaflet distribution jobs that vary in size and geographic spread. These jobs range from a few hundred to tens and even hundreds of thousands. The larger jobs which will…