Communicating why your business exists (its purpose & values) can be a very effective way to attract new customers. This article looks at why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. This…
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Survey shows Leafleting can be More Effective than Digital Media
An international survey revealed that people have more faith in printed information than in their digital equivalents. The survey found that online marketing is viewed negatively by the majority of respondents and that the majority of people do not pay attention to advertisements online. The UK has the highest proportion of respondents who do not…
How does Customer Penetration Analysis Help Leaflet Distribution?
Sometimes demographic analysis results are inconclusive and do not give us clear demographic types to target with leaflet distribution. This article discusses new analysis techniques we have created to make best use of client data. The reason for this is normally due to the nature of the services provided by our client. If, for example,…
Is Low cost leaflet distribution worth the risk?
If you are Considering Using a Low Cost Leaflet Distribution Company, Beware – Not all Leaflet Distribution Companies are the Same! We are told by many prospective clients that they have been offered solus leaflet distribution of their leaflets from anything from £35 to £45 per 1,000. The truth is that this is simply not possible. Why? Because…
What is Solus Leaflet Distribution?
Solus Leaflet Distribution is by far the Most Effective way to Promote your Business Solus leaflet distribution is where your leaflet is distributed on its own (i.e. with no other leaflets). This is far more effective than sharing your leaflet with a number of others (see our article entitled “Should I share my leaflet distribution” for more information). …
How do You Manage Large Leaflet Distribution Jobs?
Managing Leaflet Distribution Jobs that are Spread out over Time & over Wide Geographic Areas We work with a wide variety of client on all types of leaflet distribution jobs that vary in size and geographic spread. These jobs range from a few hundred to tens and even hundreds of thousands. The larger jobs which will…
How do I Repeat my Leaflet Distribution?
Repeating your marketing message by distributing leaflets to the same areas more than once can improve your response rates and brand recognition. Following our article “Should I Repeat my Leaflet Distribution in the Same Area?“, here we give you some ideas on how to apply this strategy in using leaflet distribution campaigns. Distribution Timescale We recommend…
Google Mapping added to GPS reporting
2112 Leaflet Distribution are pleased to announce that we have added an extra level of reporting to our already highly detailed leaflet distribution reporting procedures. We have added a new Google Earth Mapping system to our GPS reporting. As can be seen, these maps enables us to shows our clients a ‘real’ view of…
Will New Data Protection Regulation (GDPR) force return to Traditional forms of Marketing?
New GDPR Legislation could Return Focus to Traditional Marketing like Leaflet Distribution In a recent article in The Herald, Stephen Grant, a solicitor with Wright, Johnston & Mackenzie LLP, discusses the potential impact of the new General Data Protection Regulation (GDPR) will tighten the requirements around the use of e-mail and direct mail marketing, in particular…