Tips to Help you Spread the Word that You are Open for Business After the COVID-19 Lockdown has ended. We understand as much as anyone that the past few months have been tough for small businesses in Glasgow, Lanarkshire and the West of Scotland. We have been through it ourselves and know the challenges that…
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The Importance of Communicating Why You Do What You Do
Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…
Survey shows Leafleting can be More Effective than Digital Media
An international survey revealed that people have more faith in printed information than in their digital equivalents. The survey found that online marketing is viewed negatively by the majority of respondents and that the majority of people do not pay attention to advertisements online. The UK has the highest proportion of respondents who do not…
Will New Data Protection Regulation (GDPR) force return to Traditional forms of Marketing?
New GDPR Legislation could Return Focus to Traditional Marketing like Leaflet Distribution In a recent article in The Herald, discusses the potential impact of the new General Data Protection Regulation (GDPR) will tighten the requirements around the use of e-mail and direct mail marketing, in particular the management and control of the data companies use to…
Brand Marketing Promotes, Direct Marketing Sells
There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the desired response from your target audience. This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc. All of…
Benefits Sell so Sell The Benefits!
If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…
What is the difference between Brand Marketing and Direct Marketing?
Brand marketing is a long-term strategy normally used by large companies to build and increase awareness of their brand and to differentiate them from their competitors. Brand marketing can be very expensive and is often not a viable option for most SME’s. Direct response marketing is designed specifically to elicit a response from your target…
Know Who Your Customers Are
Businesses that do not capture information about their customers and prospective customers are missing the opportunity to keep in touch with their customers. Keeping in touch with customers can not only lead to repeat business but also, importantly, it can lead to opportunities to get referrals to their circle of friends and family. Simple contact…