All too often, companies measure the success of leaflet distribution, and other promotional and marketing campaigns, on the outcomes that result from those campaigns. In order to understand the impact of your direct marketing campaigns you must be able to accurately track the results of these campaigns over time. This article discusses the importance of…
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Creating a System to Measure Leaflet Distribution Success
We have been working with an Indian restaurant for quite some time, delivering their menus on a regular basis. While this strategy has been successful for them with consistent growth in their sales, they were not able to identify the areas where their leaflet distribution was having the most effect, nor were they able to tell…