The Reality of Cheap Leaflet Distribution

Are you considering cheap leaflet distribution? Read this article to make sure you understand what you are getting for your money.

Having been in the Leaflet Distribution business since 2009, I think that I have probably seen and heard everything about the consequences of using a cheap leaflet distribution services.

Cheap leaflet distribution is cheap for a reason.  You must remember that like any other business, leaflet distribution companies need to make money. The fact is that is costs money to deliver leaflets. We need to pay our distributors, as well as vehicles, fuel, insurances and much more.

So how can some companies offer leaflet distribution at unrealistically low costs?  We here many horror stories from clients who come to 2112 Leaflet Distribution after they have used cheap companies. These stories include leaflets not being delivered at all. Leaflets being dumped. Leaflets being left at the bottom of stairs (in blocks of flats).

The other common ‘trick’ that these companies (including Royal Mail) use is to deliver multiple leaflets at the same time.  I don’t know about you but I usually ignore bundles of leaflets that come through my door.  This is why it is not a good idea to have your leaflet delivered with multiple leaflets from other companies.

I am using this real example to hopefully give you an insight into what happens when you choose to use cheap leaflet distribution.  Here, they delivered seven leaflets, all of which were bundles inside one leaflet.  In addition, they delivered leaflets from competing businesses – in this case takeaway restaurants.

For further information, read our article  “Is Low Cost Leaflet Distribution Worth the Risk?“.

2112 Leaflet distribution specialise in solus distribution which means that your leaflet is distributed on its own.  In our experience, this is a much more effective way to distribute your leaflets and is far more likely to generate a good return on your investment.