The consultation related to proposals for a new housing development called to is to be built on surplus land at a local Hospital.
The leaflet, which was printed on reasonable quality 150gsm paper, was inviting local residents to attend a drop in event where people are able to find out more about the proposals.
Since our client wanted to ensure that all residents living close to the proposed development were informed of the community consultation event they asked us to deliver a leaflet to specific areas around the site.
We used our specialist software to calculate the number of houses in the proposed distribution area. This was made slightly more difficult by the fact that there were new housing developments in the area, some of which were still being built. This meant that we had to estimate the total number of leaflets that were required for this distribution. In these cases, we tend to err on the side of caution and over estimate the numbers on the basis that we need to ensure that we have enough leaflets to deliver to all of the residences in the area.
Our rigorous distribution ethics and detailed reporting means that we have done quite a bit of PR and Public Information work and it is an area that we specialise in.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00