We recently printed and then distributed leaflets for Gillies Gas & Renewables in Renfrew (PA4) & Bellahouston (G52).
Gillies Gas & Renewables provide heating solutions from Boilers & Central Heating to Renewable Heating and Wood Burning Stoves for the home from their state-of-the-art heating showroom in Hillington, Glasgow. With 20 years’ experience in the central heating industry, they have installed over 5,000 boilers and maintain many more.
Their leaflet, which promoted their heating solutions and services, as well as offering interest free payment plans, was printed was on heavy 250gsm paper in order to give a quality feel and therefore reflect the quality of service provided by Gillies Gas. Our client was very please with the quality of the print, saying that it was far better quality than they had seen before, not only in the quality of the paper but the clarity and vibrancy of the colours was far better than they were used to.
This distribution was highly targeted, having been based on a very detailed demographic analysis of their customers. Our client gave us the postcodes of all of their client data from 2010 which enabled us to create an accurate demographic profile of their customer base. This then allowed us to plot on a map exactly where people who are most like their existing customers live.
This is by far the best way to target leaflet distribution as you are selecting areas where people who are similar to their existing customers live and, as a result, are more likely to be interested in their services.
