We believe that when choosing a service provider it is important to understand exactly what you are getting. This article looks at important differences between the leaflet distribution services provided by 2112 Leaflet Distribution and those offered by the Royal Mail and other similar companies.
We have written this article because we believe that it is important for you to compare like-with-like when you are asking different companies for quotations for your leaflet distribution companies. It may not be immediately obvious but the truth is that not all leaflet distribution companies are the same so ask yourself is low cost leaflet distribution really worth the risk?
With Royal Mail, you have to book your leaflet delivery with up to six weeks in advance.
2112 Leaflet Distribution are not bound by any timescales so they can deliver your material when it suits you.
For distribution wit Royal Mail in Scotland, you have to arrange for your materials to be delivered Royal Mail in Perth between 10 to 14 days in advance of your leaflet distribution.
At 2112 Leaflet Distribution, we can accept delivery of your materials as soon as the day before they are due to be delivered. They can even collect your leaflets and flyers from you if required
Royal Mail will only deliver to full post code sectors and may even exclude some sectors – the ones that they deem to be too difficult! This means that leaflets are delivered to all types of people, whether they are likely to respond to your leaflet of not. There is a cost in targeting the wrong audience.
Since Royal Mail only deliver to complete post codes, the volume of marketing materials you need to supply tends to be higher than you need because it is not targeted much of it is wasted. For example, if you need to deliver to houses only, Royal Mail will deliver to flats in the postcode so you are effectively wasting a potentially large proportion of your leaflets and paying for priting and delivery that you do not need.
2112 Leaflet Distribution will deliver as much or as little as you want and will work with you to make sure that your leaflets and flyers are being distributed in the best areas to help you attain your business objectives. They can also tell you how many houses are in any given area, even in any given street which means that you won’t waste money printing materials that you don’t need.
The Royal Mail are a very large company and while they are governed by certain rules and regulations, they are not really accountable to individual customers. If you don’t believe this, try telling them that a few people you know did not receive leaflets that should have been distributed by them and you will soon find out how interested they are in your ‘complaint’. They will simply use their get-out clause that they can have up to a 10% non-delivery rate. That is 1,000 residences in a 10,000 drop and makes it virtually impossible for you to make a case against them.
2112 Leaflet Distribution are, however, 100% accountable to our customers. We guarantee our distribution and take every query regarding any distribution very seriously and any query is always be investigate fully by a senior member of the team. In addition, we have invested in GPS Tracking technology to ensure that the movements of all of our leaflet distributers are monitored and checked. This information is also very valuable in helping to ensure that our leaflet distribution jobs are always completed to their very high standards.
Royal Mail always deliver more than one leaflet at the same time and often they deliver 4 or 5 leaflets at the same time. Worse still, every leaflet other than the biggest one is stuffed inside the largest item. This means that means that there is a very good chance that your leaflet will never be seen by the householder since it is ‘hidden’ amongst the others.
At 2112 Leaflet Distribution we will normally deliver your leaflets on their own (solus distribution). When asked to share a leaflet distribution, we will only share with one other and will always deliver the items in such a way that they land separately when put through the letter box so yours will never be hidden. For further information on shared distribution, read our article entitled “Should I share my leaflet distribution”
Royal Mail will only guarantee to deliver in a window of one week. This means that you won’t know when your marketing materials are actually being delivered so it will be difficult to measure response rates and to check the distribution. It will also be impossible to plan your operations to deal with enquiries that result from your distribution.
2112 Leaflet Distribution are not bound by any time restrictions and we will deliver your materials when it suits you so you can plan and manage your campaign more effectively. It also means that you can check the distribution has been done properly – we have nothing to fear from our clients checking our work.
Royal Mail will never report back to about your distribution – they will literally not give you any information regarding the distribution you have paid for. Consequently, you will never know when or even if your distribution has been completed or where the leaflets were distributed to.
At 2112 Leaflet Distribution, we will always keep you informed of the progress of you distribution and will provide totally transparent reports on your distribution – we even tell you where we could not deliver your leaflet and why, right down to individual house level.
Company: 2112 Direct Marketing T/A 2112 Leaflet Distribution, Second Floor, 48 West George Street, Glasgow. G2 1BP
Registration No: SC352956
VAT Registration No: 971 0992 00
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