Newlands Global Events asked us to distribute their leaflet in the Pollokshields and Newlands areas in the Glasgow’s South Side.
The leaflet was promoting four concerts that are being held in local venues between September and December. The concerts features up and coming classical artists including soprano Joanna Forest who is the first ever independent artist to have a number one classical album.
Our client wanted to target a very specific types of people in the areas close to where the concerts are being held. We used our Generic Demographic System to identify the best areas to distribute the leaflet. Our client had a specific number of leaflets to distributed so we worked with them to agree the leaflet distribution areas and decided to split it into two in order to maximise the coverage.
Our client also had a fairly tight deadline as they wanted to ensure that the leaflet was distributed in good time before the first concert. We gave the job priority and were successfully distributed the leaflets to the agreed areas within the time frame.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00