The Fairer Together leaflet was offering help and support to people who are worried about debt or have other money worries.
Since these leaflets were aimed at people who are unemployed and/or have debt worries, we used our generic demographic system to identify areas in Glasgow where these particular problems are most likely to exist.
Our client wanted us to spread the distribution over a few weeks in order to avoid too much of a peak in enquiries resulting from the leaflet distribution. We were able to do this as we have management systems in place that means that we keep records of exactly where we have distributed leaflets to and when.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00