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We distributed leaflets for the Glasgow Taxis who are one of the biggest taxi businesses in the area and you will see their black cabs all over Glasgow city and the surrounding areas.
The leaflet was unusual in that it included a pop-out section where the image of the cab was able to be popped out of the leaflet. The reason for this was that out client wanted people to be able to keep the small pop-out section so that they could put it in their wallet, purse, etc. and have access to the number should they need a taxi.
The purpose of the leaflet was to raise awareness of Glasgow Taxis as well as promoting a Glasgow Airport discount offer and giving information about the services and payment methods that they offer.
The leaflets were distributed in a number of different areas around Glasgow, including the Gorbals, Hillhead, Pollokshields and Robroyston. These leaflet distribution areas were specified by our client and we used our mapping software to identify the areas and our distribution analysis software helped us to estimate the number of residences that were in each of the chosen areas.
