We continued our long-standing relationship with Hamilton College , an Independent School that is based in Hamilton, by printing and distributing leaflets for them. This leaflet was printed on good quality 250gsm paper which is what we recommend for all leaflets.
This ‘The Secret of Getting Ahead” leaflet was promoting the fact that Hamilton College focuses on developing the talents and self-belief of their pupils in a ‘family’ atmosphere that is designed to support and encourage students in their journey through the school from nursery through primary to secondary school.
The leaflet also advised that they have places available at a competitive price and encourage parents to contact them to arrange a personal tour of the school.
Our client gave us a list of specific places (towns) that they wanted to target. We used information from a demographic analysis of their ‘customers’ to help us to identify the best areas within each town for their leaflet distribution. This gave us the demographic breakdown of their customers which enabled us to plot on a map were people who are most like their existing ‘customers’ live.
The fact that the leaflet distribution was spread over a number of relatively small and very specific areas meant that we had to manage the distribution carefully. We also used our GPS tracking system to ensure that all of the targeted areas were distribute to.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00