How do I know that my leaflets are being distributed to the correct people?

The answer to this question depends on the product or service that you are promoting.  Every product or service will appeal more to certain types of people than to others.  To increase the chances of obtaining a good response from your leaflet distribution project, you first have to understand who is currently buying your product or service.

If you do not have this information, you should carry out research to ensure that you have a clear understanding of the people your product or service is most likely to appeal to.  For further information, see our article on customer profiling and market analysis.