As with our normal practice for conducting Customer Analysis, our client gave us the postcodes of all of their clients. In addition, they gave us the postcodes of all of the customer visits that their sales people made.
Looking at the map (click on it to see large version) we soon realised that there was a pattern to the information that was plotted. Some areas show that the sales vs enquiries are better than 50/50 while in other areas (such as East Kilbride and Newton Mearns) the ratio of sales to enquires is much less then 50/50.
This suggests that either the enquiries that are being received from these areas are of lesser quality or the sales people responsible for these areas are not performing as well as others. The analysis of the data (click on data sheet on the right) shows that there is very little difference between the percentage of the sales and enquiries in each demographic category which suggests that the issue may be with the sales people.
The client can use this information in a number of ways, the most including, and most importantly, informing their marketing activities. In addition it can help with new product and service development, as well as improving customer service.
It is with regret that we have taken the decision to close our offices and suspend Leaflet Distribution until further notice.
We have taken this decision to protect our staff, clients and the general public from the spread of the Coronavirus.
We apologies for any inconvenience that this may cause.
Our Leaflet Distribution Service will resume as soon as we deem it to be safe to do so.
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