We provide our leaflet distributors with a detailed map of the area that they are working in. They mark the maps as they distribute the leaflets with the streets that they have done. Not only do they mark streets, they mark each side of the street so that they know that both sides have been done. Anyone who has ever delivered leaflets door-to-door will know that it is very easy to miss streets or to do one side of a street and not the other, especially in areas that are even slightly complex in their layout.
We use GPS Maps to check that the streets marked up on the maps by the distributors have been done and that the job has been done properly. These GPS maps allow us to see exactly where our distributors have been, even down to the individual house level. This enables us to check that leaflets have been distributed to all of the streets and all of the houses in each street.
We always say that we are our own worst critics in so much as we always check the GPS track very carefully and will even overlay them on a Google Earth map to be sure that the leaflet distribution job has been done correctly.
Our distributors are all very experienced and rarely miss streets or houses but it can happen, especially in areas where houses are out of the way or streets are difficult to find due to layout of the streets which do not always match what is shown on the map. In the rare instances where something is missed we will send the distributors back to that area to distribute the leaflets to the street or streets that they have missed.
All of our procedures and checks mean that we are so confident in the quality of our leaflet distribution that we send the GPS Maps to our clients to show them exactly where their leaflets have been delivered to and to prove that their job has been done properly.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00