We work with a wide variety of client on all types of leaflet distribution jobs that vary in size and geographic spread. These jobs range from a few hundred to tens and even hundreds of thousands. The larger jobs which will tend to be spread over a longer time period and will also be spread over a wide geographic area need to be managed very carefully. This article discusses how we manage these jobs.
When managing large leaflet distribution projects the first step is to split it into manageable areas. In some cases, primarily when it is a targeted distribution, the areas will be naturally spilt. In cases where we are targeting a large area, we will use the town or postcode sector to split the area into manageable ‘chunks’. The way in which we manage areas will, therefore, depend on how our client chooses how to distribute their leaflets.
Once we have created a manageable list of areas to be distributed to we will then organise them into some sort of priority list. Some clients will give us specific instructions regarding the order in which the areas are to be done while other will leave it up to us. Some will ask us to distribute the leaflets randomly over time across the whole area so that no one area is being targeted at one time.
When we have the relevant areas and the timescale in which they are to be done we start the distribution and will keep track of each area as it is done. We do this by keeping records of each area that is distributed to using the GPS maps that are generated as each part of the distribution is completed.
We also create a control map for each area so that we can keep track of how much of each area has been done and, consequently, what is still to be done.
While this may sound simple, it is actually quite an involved process that requires a great deal of care and attention to detail. It is only by having the correct systems, processes and technology that we are able to manage large and often complex jobs.
Company: 2112 Direct Marketing T/A 2112 Leaflet Distribution, Ground Floor, 29 Meikle Crescent. Hamilton ML3 7AQ
Registration No: SC352956
VAT Registration No: 971 0992 00