Many business owners are concerned about the affect that the new General Data Protection Regulation (GDPR) will affect their ability to market their business, especially in the B2C market where their target market is the consumer (see our earlier article on GDPR).
We have been asked by a number of people whether GDPR will affect leaflet distribution. The answer is that it will not have any affect on leaflet distribution as this form of marketing does not rely on using any form of customer contact information. In fact, we believe that leaflet distribution will become a much more important part of the marketing ‘toolkit’.
When marketers realise that leaflet distribution is a viable alternative post GDPR there is a good chance that the number of leaflets that people receive will increase. This means that you should adopt a strategic approach to your leafleting initiatives. The key to success is being very targeted in your leaflet distribution so that your marketing is directed at the people who are likely to be most interested in your products/services.
There are four important steps to creating and implementing a successful leaflet distribution campaign:
2) Use demographic profiling to find where they live;
3) Design your leaflet specifically to appeal to your prospective customers.
The highly sophisticated demographic profiling systems used by 2112 Leaflet Distribution, combined with the other specialises systems and professional distributors means that we can effectively replicate a highly targeted direct mailing campaign without the need to post addressed mail and, therefore, avoid the potential restrictions imposed by the new GDPR regulations.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00