How does good leaflet design affect response rates?

Leaflet Design plays a Crucial role in Leaflet Distribution Response Rates

Having been in the leaflet distribution industry for many years, we have seen and delivered all sorts of leaflets.  Some are really good and others are truly awful, most are mediocre.

So what makes a good leaflet?  In a word, Design!

The biggest mistake that most people make with leaflet design is to try to pack too much information into their leaflet making it difficult to read.  The end result is that nobody will look at it and you will have poor response rates.

The design of your leaflet should very clean and eye-catching.  You need to grab people’s attention immediately if you are to have any chance of them a) looking at it and b) taking action.

The two-second test.

In general you have a maximum of 2 seconds to get the attention of the person picking up your leaflet.  Consequently a good way to check if your leaflet design is effective is to put it behind your back, show it to someone for 2 second and take it away again.  Then ask them what they saw.  If they don’t see the primary message that you are trying to portray in your leaflet then go back to the drawing board and make sure that the leaflet is designed around the message that you want to promote.

For further information on designing a good leaflet, see our article entitled “Effective Leaflet Design“.