How Many Leaflets will I need for a Distribution Area?

If the distribution company that you are using knows the area then they should have a pretty good idea of how many houses are in that area.  Be careful though as there are those who will deliberately over-estimate the numbers so that they can make more money.  This will not only increase the cost for distribution but will increase your printing costs as well.

To ensure that we can give our clients accurate information relating to the number of properties (and therefore the number of leaflets) that are in the area they want to target with their distribution, we have invested heavily in our Regional Analysis System, which enables us to determine how many houses are in a particular area.  This software uses a number of options, including a radius from a central point (a postcode), individual streets and individual postcodes to calculate the number of properties in an area.

For further information of how this can help you with your leaflet distribution, see our article on Choosing Where to Distribute Your Leaflets.