Professional Leaflet Distribution  - Guaranteed - Targeted - GPS TrackedProfessional Leaflet Distribution  - Guaranteed - Targeted - GPS Tracked
0141 255 2320
  • Home
  • About Us
    • About 2112 Leaflet Distribution
    • Professional Leaflet Distribution
    • 2112 Brochure
  • Services
    • Professional Leaflet Distribution
    • PR & Public Information
    • Leaflet Design
    • Customer & Market Analysis Services
    • Print Services
    • Business Strategy and Planning
  • Resources
    • Help & Resources
      • Leaflet Design
      • Leaflet Distribution
      • Marketing
      • Direct Marketing
    • Frequently Asked Questions
    • Leaflet Distribution Help
    • Customer Analysis & Demographics
      • Mosaic Socio-Demographics
    • Case Studies
    • 2112 Leaflet Distribution Coverage Areas
    • 2112 Brochure
    • Site Map
    • Policy Documents and Terms & Conditions
  • News
    • All News Items
    • Leaflet Distribution News
    • Leaflet Design News
    • Newsletter Distribution
    • PR & Public Information
    • Leaflet Printing
  • Testimonials
  • Request Quote
  • Contact Us
    • Contact Page
    • Request a Quotation
  • Job Vacancies
  • Policies and T’s & C’s
    • Privacy Policy
    • Cookie Policy
    • Data Protection Statement
    • Environmental Policy
    • Website Terms & Conditions of Use
    • Leaflet Distribution Terms and Conditions
    • Payment Terms and Conditions
    • Print Terms and Conditions
    • Coronavirus (COVID-19) Procedures

How do I Repeat my Leaflet Distribution?

FAQ, Help & Resources, Leaflet Distribution Help16/10/2018Ian

Repeating your marketing message by distributing leaflets to the same areas more than once can improve your response rates and brand recognition.

Following our article “Should I Repeat my Leaflet Distribution in the Same Area?“, here we give you some ideas on how to apply this strategy in using leaflet distribution campaigns.

Distribution Timescale

We recommend that you work to a timescale of between 4 and 8 weeks for repeating your leaflet distribution.  The exact timescale will depend on the size of the area into which your leaflets are being distributed and the quantity being distributed, as well as the product or service that you are promoting.

In general, you should work to a timescale that is short enough that people receiving your leaflets will remember receiving them before but not so short that they will feel that they are being bombarded with them.  A six-week schedule would probably be ideal for most products/services but as discussed this can be as short as 4 weeks and as long a 8 weeks.

There are, however, no hard and fast rules to this so the best way to understand the frequency with which your leaflets distribution should be repeated is to test the response rates and find the timescale that works best for you.

Leaflet Design

As with all leaflet distribution campaigns, the design of your leaflet is critical to the success of your leaflets distribution campaign.  This is even more critical when running a repeating leaflet distribution campaign as you need to vary the design to ensure that it stays interesting while keeping the message relevant to your target audience.

If you have more than one product or service then you can focus on a different one with each distribution while keeping the overall ‘look and feel’ the same.  Alternatively, if you have the ability to create new products or services or to vary the ones that you already have then you can use each repetition of your leaflet distribution to introduce the new products or services.  A work of caution here – do not go overboard with the new products and services as you do not want people to think that you are a ‘jack of all trades’.  There is noting wrong with using your repeating leaflet distributing to introduce a few new products and services and then revisit ones you have introduced in the past.

Make it memorable

When running a repeating leaflet distribution campaign you should ensure that each leaflet is memorable in some way – so that people will remember that they have received a leaflet from you before.  This can be done by simply distributing the same leaflet over and over again but this is likely to be less effective because people will get bored with it.  It is better to create a different leaflet with a recurring theme – e.g. same general design characteristics, same colour scheme, same logo etc.  This will mean that people will recognise who it is from but will generate interest due to differing content and offers.

Offers

As with any leaflet distribution, offers or some other form of call to action are important to eliciting a good response.  Offers should be unique or ‘special’ to encourage people to respond.  This is even more important when running a repeating leaflets distribution since you will have to plan it well in advance and ensure that your offers are fresh – in a similar way to the leaflet design that we discussed above.  If people see the same offer on each leaflet then they won’t perceive it to have value and the response rate will suffer.

Distribution Areas

The same criteria for selecting the areas in which to distribute your leaflets applies to repeated distribution campaigns as it does to a single leaflet distribution campaign.  The main difference is that a repeated leaflet distribution will allow you to track response rates over time.  This can be highly effective if the results are tracked and measured properly as it will allow you to identify areas where the campaign is more effective and those where it is less effective, thereby allowing you adjust the focus of your campaign over time to ensure the best results and giving you the best return in  your investment.

Contact_Quote_Button

Tags: FAQ, Help and Resources, Leaflet Distribution, Leaflet Distribution Tips, Tools & Techniques
Previous post Estate Agent Leaflets Distributed in Motherwell Next post How do You Manage Large Leaflet Distribution Jobs?

Request a Quote

REQUEST A QUOTE NOW!

More Information

Call us on 0141 255 2320 or complete our CONTACT US form

Categories

Recent Posts

  • Inspiring the Future Leaflet Printed & Distributed for Independent School
  • Leaflets Distributed in Pollokshields for Architect’s Practice
  • Care Home Leaflets Distributed in Newton Mearns
  • Leaflets Distributed for Neilston Dental Surgery
  • Leaflets Distributed for Boss Pizza in Hamilton

Posts by Month

Quick Links

  • About Us
  • Service Options
  • News
  • Help & Resources
  • Testimonials
  • Contact Us
  • Recruitment
  • Policy Documents and T&C’s
  • Site Map

Recent Posts

  • Inspiring the Future Leaflet Printed & Distributed for Independent School
  • Leaflets Distributed in Pollokshields for Architect’s Practice
  • Care Home Leaflets Distributed in Newton Mearns
  • Leaflets Distributed for Neilston Dental Surgery
  • Leaflets Distributed for Boss Pizza in Hamilton

Company Information

Company Name:  2112 Direct Marketing Ltd

Company Number: SC352956.

VAT Registration No: 971 0992 00

Facebook
Twitter
LinkedIn
  • Home
  • About Us
    • About 2112 Leaflet Distribution
    • Professional Leaflet Distribution
    • 2112 Brochure
  • Services
    • Professional Leaflet Distribution
    • PR & Public Information
    • Leaflet Design
    • Customer & Market Analysis Services
    • Print Services
    • Business Strategy and Planning
  • Resources
    • Help & Resources
      • Leaflet Design
      • Leaflet Distribution
      • Marketing
      • Direct Marketing
    • Frequently Asked Questions
    • Leaflet Distribution Help
    • Customer Analysis & Demographics
      • Mosaic Socio-Demographics
    • Case Studies
    • 2112 Leaflet Distribution Coverage Areas
    • 2112 Brochure
    • Site Map
    • Policy Documents and Terms & Conditions
  • News
    • All News Items
    • Leaflet Distribution News
    • Leaflet Design News
    • Newsletter Distribution
    • PR & Public Information
    • Leaflet Printing
  • Testimonials
  • Request Quote
  • Contact Us
    • Contact Page
    • Request a Quotation
  • Job Vacancies
  • Policies and T’s & C’s
    • Privacy Policy
    • Cookie Policy
    • Data Protection Statement
    • Environmental Policy
    • Website Terms & Conditions of Use
    • Leaflet Distribution Terms and Conditions
    • Payment Terms and Conditions
    • Print Terms and Conditions
    • Coronavirus (COVID-19) Procedures
Copyright 2112 Direct Marketing 2009-2020, All Rights Reserved
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.