We were very pleased to continue of very long working relationship with Hamilton College by distributing the latest version of their leaflet to selected areas in East Kilbride, Mount Vernon, Stepps, Bothwell, Uddingston and Hamilton.
The leaflets were printed on 250gsm silk stock, which is a good quality paper. The quality of the paper that is used is important as it is effectively representing your product or service. The 250gsm stock is the one that we normally recommend to clients as it has a quality feel but is a reasonably priced.
The design of the leaflet plays a very important part in response rates. In our opinion this is a very well designed leaflet as the image on the front is very interesting and makes you look at it as it is both subtle and tough provoking.
In contrast, the back of the leaflet is text-based with the important points highlighted using bold and large text.
The distribution areas that our client chose included new housing estates. This can be challenging, although our knowledge and experience of working in these areas helped us to manage this process as we already had knowledge of the layout of most of the new estates.
The fact that the leaflet distribution was spread over a number of relatively small and very specific areas meant that we had to manage the distribution carefully. We also used our GPS tracking system to ensure that all of the targeted areas were distribute to.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00