Kip McGrath provide personalised Tutoring in English and Maths to both primary and secondary school children via centres located all of Scotland. Our client asked us to print and distribute leaflets for their East Kilbride Centre.
This was a particularly interesting and challenging job because our client wanted to target areas where younger children lived. In addition, she wanted us to target specific streets close to the centre, as well as areas close to primary schools.
We then used our generic demographic information to identify the areas where families are likely to live in the area. We created a map of this information and combined it with the information gathered about the location of the schools to identify the best areas into which to distribute the leaflets.
We used our specialist software to calculate the number of houses in each of the areas that we identified and then worked with our client to decide where to distribute their leaflets before starting the leaflet distribution.
The fact that there were numerous areas and that they were to be done in a specific order meant that we had to manage the leaflet distribution carefully. We used our GPS tracking system to monitor where the leaflets had been distributed to and to ensure that our distributors had delivered the leaflets to the correct areas.
The job was completed and all of the areas agreed with the client were distributed to.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00