We were please to be asked by AS Utilities to distribute their Lead Pipe Replacement leaflets in various areas in Glasgow’s South Side. These areas included Thornliebank, Giffnock and Clarkston.
Due to the nature of the service being promoted, locating areas to target was particularly challenging. They were looking for privately owned houses over 70 years old. This is because they are most like to have mains pipes made from lead.
We were able to use our generic demographics to identify the areas that met their criteria for socio-demographics. Locating houses that were of the correct age was a bit more difficult.
To identify the most relevant areas we worked with our client to determine what the ideal properties looked like. We then used Google Maps to look at each of the general areas identified by our generic demographics map. This enabled us to locate the areas that matched our clients requirements.
Having identified the relevant areas to distribute their leaflets, we created a distribution map. This was used to agree the distribution areas with our client. Once agreed, our leaflet distributors used them when distributing the leaflets.
In addition to working to the maps, we told our leaflet distributors to ensure that they did not deliver the leaflets to new houses or to flats. It is this type of attention to detail is one of the many things that sets us apart from our competitors.
In accordance with our normal practices, we used our GPS tracking software to check that all of the streets and residences in the areas had been distributed to. We also used sent the GPS map to the client to clearly show where their leaflet had been distributed.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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