We have just completed distributing leaflets for the Duchess Nina Care home in Quarter, which is close to Hamilton in South Lanarkshire. In addition to distributing these leaflets, we also designed and printed them.
We used our socio-demographic system to identify the best areas in which to distribute the leaflets. The criteria was primarily based on age and 
income as they were looking for people who may need nursing care or the children of people in that category.
By targeting the people who are most likely to use their services, we are not only increasing the chances of getting a good response but are also reducing the number of leaflets to be delivered and, therefore, the cost of the distribution.
The main purpose of the leaflet was to make people aware that they had limited places available for people who need residential or nursing care. In addition our client wanted to raise awareness of the care home so that people who may need their services in the future would be aware of the home.
