The purpose of the leaflet was primarily to promote their open days which are being held on 15th and 22nd October at their practice on Paisley Road West in Glasgow. The secondary purpose was to promote their dental practice and the services that they offer as well as giving details of their location.
Rather than trying to cram a great deal of information onto an A5 flyer, we decided to create an A4 folder flyer.
In general, this is a good way to combine a ‘clean’ leaflet while also giving detailed information about a business and its products and/or services. See our Help re Effective Leaflet Design further information.
The leaflets were printed on 150gsm stock which is a light paper which we would not recommend for standard A5 flyers but is perfectly fine for folded leaflets.
The distribution area was agreed with the client based on our demographic information which helped us to locate areas where they type of people they wanted to target living in the Pollockshaws, Bellahouston, Shawlands and other areas of Glasgow close to their practice.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00