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We continued our ongoing relationship with Complete Dental Care by recently completing a leaflet distribution in Glasgow for them.
In this case, we also designed and printed their leaflets using our Leaflet Design and Leaflet Print Services services.
The purpose of the leaflet was primarily to promote their open days which are being held on 15th and 22nd October at their practice on Paisley Road West in Glasgow. The secondary purpose was to promote their dental practice and the services that they offer as well as giving details of their location.
Rather than trying to cram a great deal of information onto an A5 flyer, we decided to create an A4 folder flyer.
This enabled us to create a flyer with a very clean font with clear information and calls to action while also providing more detailed information on the inside.
In general, this is a good way to combine a ‘clean’ leaflet while also giving detailed information about a business and its products and/or services. See our Help re Effective Leaflet Design further information.
The leaflets were printed on 150gsm stock which is a light paper which we would not recommend for standard A5 flyers but is perfectly fine for folded leaflets.
The distribution area was agreed with the client based on our demographic information which helped us to locate areas where they type of people they wanted to target living in the Pollockshaws, Bellahouston, Shawlands and other areas of Glasgow close to their practice.
