It is very fulfilling for us and beneficial for our clients when we are entrusted with managing the entire project. Having an input to the design helps us help our client to ensure that they are getting their message across if the most effective way. Printing the leaflets means that we can guide them to choose the quality of stock that is most appropriate for their message (in this case 250gsm paper). It also means that we are able to secure the best print price for them as we tend to be very competitive whit print. These two factors come together to make the Leaflet Distribution phase much more smooth and successful for our clients.
The purpose of the leaflet was to attract new patients to the practices, as well as generally raising it’s profile in the local area. This can be seen by the very clean design and the simple clear message. For further information, read our article on good leaflet design.
The leaflet distribution element of the job was fairly straightforward as our client wanted it delivered to all households in an area that they specified. We worked with them to help them to find the area that they could distribute to within their budget.
We used our specialist software to calculate the number of houses in the area and our mapping software to map out options for their leaflet distribution area. Once we had agreed the leaflet distribution area we were able to proceed with print before completing the leaflet distribution.
There were a few new housing estates within the selected area which we has never done before. As is our normal practice, we captured the layout of these areas using the GPS tracks of our leaflet distributors. We also has our distributors count the number of houses in each of the new estates so that we have this information available for future reference.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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