We used our demographic profiling system to identify the areas in East Renfrewshire where the highest levels of unemployment were likely to be located. The primary are was Barrhead with small areas in Newton Mearns, Busby and Thornliebank.
Having located these areas, we used our software to estimate the number of residences in each area which enabled us to understand the number of leaflets that were required as well as helping to plan the distribution.
In addition, our client asked for specific streets in the areas not to be done. We avoided these streets by marking them on the maps that the distributers used.
The job was completed on time and we were pleased to be given the opportunity to distribute materials that could ultimately help people to get into work.
Company: 2112 Direct Marketing T/A 2112 Leaflet Distribution, 29 Meikle Crescent. Hamilton ML3 7AQ
Registration No: SC352956
VAT Registration No: 971 0992 00