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We continued our relationship with Nuffield Health and Fitness in Glasgow by distributing their new 2018 leaflets.
Having worked with Nuffield Health for some time, we knew their client base and the types of people they would want to target. We used our generic demographic information to identify areas in the G3 and G11/12 areas of Glasgow.
The leaflet, which was distributed during a period when they were running a TV advertising campaign, reflected and, therefore, reinforced the message that was being promoted on the TV ad, promoting the combination of their ability to provide health services and advice, as well as gym facilities.
Combining leaflet (which included a free trial offer) distribution with TV and/or Radio advertising can be a very powerful marketing tool, improving response rates. This is because it acts as a tangible reminder of what they have seen on TV or heard on the radio and, because it is physically in their had, they make the association and are, therefore, more likely to act on it.
