Having worked with them on this type of campaign for so long we have gained an understanding of which areas give them the best response rates and conversely, which areas get a less positive response.
Using this information, we worked with our client to focus on the areas that give them a better return. We used our demographic profiling system in conjunction with their delivery records to identify the most appropriate areas. We manage the whole distribution process for them, creating a segmented distribution by splitting the distribution area into segments made up of the number of residences that are to be targeted with each leaflet distribution.
A map has been created showing each distribution area along with the dates on which leaflets were distributed to each area. This map is used to manage the leaflet distribution jobs and to manage the distribution schedule. We keep track of when each area is distributed to in order to ensure that no one area is being distributed to too often. This method also enables our client to measure the results of the leaflet distribution and identify where they are getting the best response.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.