We are pleased to have continued our relationship with Igloo Estate Agents which started early in 2016 when we were asked to pint and distribute over 220,000 leaflets for them from between January and May 2017.
The areas covered much of North Lanarkshire and South Lanarkshire, including Hamilton, Motherwell, Wishaw, Bothwell, Uddingston, Bellshill, East Kilbride, Carluke and Lanark.
In addition to distributing the leaflets, we also printed them on good quality 250 gsm paper.
The main difference between this leaflet distribution and the other that we have completed for them was that this one was done while radio adverts were running. Distributing leaflets at the same time radio and/or TV adverts are running is a very effective way to promote your business. The reason for this is that receiving a leaflet adds a physical dimension to the ‘virtual’ message that is promoted via TV and radio.
The main issue that the radio dimension added to the leaflet distribution jobs was that we were asked to ensure that the leaflets were distributed across the whole area in a relatively even/random order to ensure that the leaflets were not restricted to one area while the radio ads were running.
To achieve this, we created a control map to manage the distribution effectively to ensure that we knew which area was done when. This allowed us to ensure that we able to track the distribution and keep our client informed of progress on a regular basis by sending regular reports to them showing the areas distributed to.
The leaflets that we distributed was promoting the estate agency and letting services provided by Igloo in the South Lanarkshire area. In addition the leaflets were to raise awareness of the Igloo brand in the area.
We completed the distribution inn the timescale that was set by our client which was pleased with our service and as shown by the positive comments made by their Director, Kevin Murphy, said “We checked with some of our client and with all of our staff who live in the areas distributed to and they all confirmed that they received them. We have used a number of different leaflet distribution companies in the past and this is the first time that everyone we have asked have received the leaflets. We are very pleased with the results”.
Ian Brown, MD of 2112 Direct Marketing said “We were happy to have been asked to continue to help Igloo with marketing and growing their business and look forward to continuing our close working relationship with them.”
Company: 2112 Direct Marketing T/A 2112 Leaflet Distribution, Ground Floor, 29 Meikle Crescent. Hamilton ML3 7AQ
Registration No: SC352956
VAT Registration No: 971 0992 00