Professional, Reliable Leaflet Distribution in Bearsden & Milngavie
While Bearsden and Milngavie are only about 6 miles from Glasgow city centre and have G postcodes of G61 and G62, they are not part of Glasgow City. Instead they are part of East Dunbartonshire.
Bearsden has and over 10,000 homes while Milngavie has approximately 6,000 homes. With a reputation as affluent areas, Bearsden and Milngavie tend to be popular target for leaflet distribution.
When planning your leaflet distribution campaign in Bearsden and Milngavie you should remember that people in Bearsden and Milngavie will receive a lot of flyers and leaflets. This means that you need to ensure that your leaflet stands out from the all of the leaflets they will receive. For more information, see our articles on effective leaflet design.
Demographics and Leaflet Distribution
To help our clients plan their leaflet distribution in these areas, we have conducted a demographic analysis of the Bearsden and Milngavie postal districts. This analysis has shown that while the two areas area similar, there are differences between the two demographic profiles. This could affect how you target the areas when using leaflet distribution as a marketing tool.
Demographics for Leaflet Distribution in Bearsden
In Bearsden (G61), 80% of the population fall into the A and C demographic categories, confirming that it is made up of people who fall into the middle and upper class socio-demographic profiles.
The largest demographic category is A, meaning that the majority of the people living in Bearsden are middle-aged and older, working in professional occupations with high incomes.
When targeting this area with leaflet distribution, make sure that the products or services you are offering will appeal to the people who fit this socio-demographic profile.
Demographics for Leaflet Distribution in Milngavie
Milngavie has a population of approximately 13,000 people in 6000 homes. 22% are over 65 years and 3% are aged 85+, both higher levels than the rest of East Dunbartonshire.
The demographic profile is slightly different in Milngavie (G62) to that of Bearsden. Like Bearsden, a large proportion (50%) of the population are in the A and C demographic categories. However, Milngavie differs from Bearsden in that almost 20% of the population are what is known as ‘blue collar’, which comprises working class families who have bought their council house. Conversley, 80% of the population live in homes that are either owned outright or mortgaged, with 13% living in council/social housing and 4% in private rented housing. A surprisingly high 31% of the population live alone.
Many companies make the mistake of ignoring the ‘blue collar’ demographic category may well have more disposable income and may, therefore, be more likely to spend money. From a leaflet distribution perspective, you should not discount the areas where these people live when creating your leaflet distribution strategy.
Useful Links
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