Bishopbriggs is a town in East Dunbartonshire which is north of Glasgow and approximately 4 miles from the City Centre.
Bishopbriggs has over 8,000 households with a population of approximately 23,000 people and is a primarily a middle-class commuter suburb with over 75% of residents classified in the middle/upper class socio-demographic groups.
This can make a ‘hot’ target for various forms of direct marketing, especially leaflet distribution.
While leaflet distribution remains an effective marketing tool, you should remember that the people in Bishopbriggs may receive a lot of flyers and leaflets. Consequently, it is important that you make sure that your leaflet stands out from the ‘crowd’ – see our article on effective leaflet design.
Demographic makeup of Bishopbriggs
To help identify the best areas for leaflet distribution, we have used our specialised software to create a demographic profile of Bishopbriggs and the G64-1 and G64-3 postal sectors. This profile shows that the over 7o% of the population in Bishopbriggs fall into the A, B and C demographic categories. This confirms that Bishopbriggs consists primarily of middle and upper class people.
Our Demographic Analysis shows that 30% of the population in Bishopbriggs belong to Category C, so you have to be careful who you are targeting when distributing leaflets and flyers. For example, it would not be an effective use of resources to distribute materials promoting products and services aimed at families with younger children to the whole of Bishopbriggs. This is not, however, to say that you cannot target families in Bishopbriggs, you just have to be selective about where you distribute your flyers and leaflets. Our bespoke demographic software can, for example, help to identify the areas in Bishopbriggs where families are most likely to live.