This article gives some help and advice for those considering leaflet distribution in the G51 area of Glasgow, which includes famous Glasgow names such as Ibrox and Govan and is located in the South Side of the city of Glasgow.
With approximately 15,000 households, the housing is predominantly the traditional tenement housing but includes older semi-detached and 4-in-a-block houses as well as some newer developments, made up of more modern houses and apartments.
Demographics and Leaflet Distribution in Govan, G51
A demographic analysis of the G51 postal district shows that it is predominately made up of demographic types 40, 35, 39 and 49 which make up over 70% of the population. These types are comprised of less affluent people and incorporate all age groups, as well families and single people.
As with all leaflet distribution campaigns, you have to be clear about who you are trying to target with your leaflet distribution campaign and why. The design of your leaflet and the areas into which you distribute your leaflets will be key to the success of your leaflet distribution project in Govan and the G51 area.
Our demographic profiling and area mapping technology can help you to ensure that your leaflets are distributed to the correct people – the ones who are most likely to buy from you.
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