This article gives some help and advice for those considering leaflet distribution in Pollokshaws and Pollokshields.
With approximately 20,000 households, the housing is a mixture of all of the traditional types of housing found in Glasgow, including large detached and semi-detached sandstone houses, tenement housing and tower blocks. As the area develops, more modern brick built houses are being built.
Demographics and Leaflet Distribution in Pollokshaws and Pollokshields
A demographic analysis of the Pollokshaws and Pollokshields areas (the G41 and G43 postal districts) shows that they have a contrasting mix of demographic types. The residents comprise a mixture of affluent and less affluent social groups. The area also has a relatively large South Asian community with many people being of Pakistani origin. This means that you may need to be selective when deciding which areas to target with your leaflet distribute.
From a leaflet distribution perspective, it is interesting that while approximately 80% of the geographic area is made up of affluent households, less than 60% of the population falls into the more affluent demographic types. The reason for this is that the less affluent areas are made up of tenement and tower block housing so the population density is much higher compared with the more affluent areas which are made up of large detached and semi-detached houses.
The diversity in the socio-demographic, ethnic and property types in Pollokshields and Pollokshaws makes it a challenging area from a leaflet distribution perspective. Unless you are promoting a generic product or service that will appeal across ethnic and socio-demographic types then you should make sure that you distribute your leaflets in the most appropriate areas of Pollokshields and Pollokshaws. This means that you have to be clear about who you are trying to target with your leaflet distribution campaign and why. The design of your leaflet and the areas into which you distribute you leaflets will be key to the success of your leaflet distribution initiative in Pollokshaws.
Our demographic profiling and area mapping technology can help you to ensure that your leaflets are distributed to the correct people – the ones who are most likely to buy from you.
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