Newton Mearns has over 10,000 households with a population of over 23,000 people, making it one of the largest towns in East Renfrewshire.
This, combined, with its reputation as a wealthy area, makes it is makes it a ‘hot’ target for various forms of direct marketing, especially leaflet distribution.
While leaflet distribution remains an effective marketing tool, you should remember that the people in Newton Mearns will receive a lot of flyers and leaflets. This means that you should make sure that your leaflet stands out from the ‘crowd’. For help on creating a great leaflet, read our article on effective leaflet design.
Demographic makeup of Newton Mearns
To help identify the best areas for leaflet distribution, we have used our specialised software to create a demographic profile of Newton Mearns and the G77 postal district. This profile shows that the almost 70% of the population in Newton Mearns fall into the A, B and C demographic categories. This confirms that Newton Mearns consists primarily of middle and upper class people.
The largest category is A, which makes up almost 40% of the population, suggesting a large proportion of the people living the Newton Mearns are people with professional occupations, high incomes and high net worth. This suggests that this is a good area to distribute leaflets that relate to products and services that are attractive to these types of people.
Our Demographic Analysis shows that 20% of the population in Newton Mearns belong to Category C, age to older range so you have to be careful who you are targeting when distributing leaflets and flyers. For example, it would not be an effective use of resources to distribute materials promoting products and services aimed at families with younger children to the whole of Newton Mearns. This is not, however, to say that you cannot target families in Newton Mearns, you just have to be selective about where you distribute your flyers and leaflets. Our bespoke demographic software can, for example, help to identify the areas in Newton Mearns where families are most likely to live.
The other issue that you should take into account when considering leaflet distribution in Newton Mearns is that many of the houses are fairly large which means that they are often widely spaced with long driveways.
This means that is takes longer to distribute leaflets in Newton Mearns and, consequently, costs more since leaflet distributors cannot deliver as many per day as they normally would. For example, our distributors are able to distribute 1,000 leaflets per day but in areas like Newton Mearns they will average 800 per day. You should take this into account when choosing a company to distribute your marketing materials.
