It is Scotland’s first ‘new town’ with approximately 35,000 households. This can make finding the best place to deliver your flyers challenging. Planning your leaflet and distribution campaigns is, therefore important. Since East Kilbride is spit half by G74 and G75 post codes districts, we have run a demographic analysis of both of these postal districts.
We have provided this information to help you to plan your leaflet distribution campaigns in the G74 and G75 districts. If you need any help finding the best areas to distribute your leaflets are, feel free to contact us.
The characteristics of the people in East Kilbride suggest that it is has a lot of potential for many different product and service types but locating the correct area to distribute your leaflets and flyers for your particular product or service is critical to the success of your campaigns. Using a trustworthy, professional distribution company will ensure that your leaflets and flyers are actually delivered in the correct areas and will help to improve the response rates.
We have created a map of East Kilbride to help you identify where to distribute your leaflets and flyers.
Demographic Analysis of G74 and G75 districts for Leaflet Distribution
To help you to plan your leaflet distribution in East Kilbride, we have used our software to run a demographic analysis of the G74 and G75 postal districts. This analysis shows that almost 50% of the population fall into just two demographic categories – H and B with almost 90% falling into six categories. These results show that the makeup of East Kilbride is primarily skilled working class and ordinary middle class families with a fairly even spread among the various social classes with the more affluent areas having ‘grown’ mostly around the outskirts of the town. Due to the diverse types of people who live in the area, it is important for you to have a clear understanding for what your ideal customer ‘looks like’ and where they are likely to live when planning your leaflet and flier.
In the population of over 75,000, 85% of are between the ages of 16 and 65, of which 43% are between the ages of 30 and 59. The sex of the people living in the area is split between 48% male and 52% female.
Over 70% of homes are owned, many of which are ex-council properties. From a leaflet distribution perspective, this can change the target market for certain types of businesses who tend to target ‘private housing’ which comprise 40% of the housing in the area, effectively ignoring more than 30% of households that may be interested in their products or services.
About East Kilbride
East Kilbride lies on high ground on the south side of the Cathkin Braes and is situated between Hamilton, Newton Mearns and Renfrew in South Lanarkshire in the central Lowlands of Scotland. It was Scotland’s first ‘new town’ which is explains the large number of roundabouts in the town!
The town centre is occupied by a large shopping centre comprising 6 linked malls which were developed in phases over time. The shopping centre is also an entertainment venue as it includes a ice rink, as well as a cinema. In addition to the shopping centre in the town centre, other retail parks are located on the outskirts of the town.
Other amenities and attractions include The National Museum of Rural Life is a museum and working farm, featuring 1950s dairy farm methods. The James Hamilton Heritage Park is a 16 acres manmade lake with water-sports facilities and surrounding nature sanctuary and is overlooked by Mains Castle. East Kilbride Arts Centre is the artistic hub of the town, comprising a studio theatre, a gallery space and a café. The intimate theatre is a favourite with both professional and local amateur theatre companies.