The distribution areas were chosen in conjunction with our client using information that we had gathered in a demographic analysis of their ‘customers’. This is a very useful tool that we use to help our clients to identify the locations where people who are most likely to use their services live. This not only helps to improve response rates, it also ensures that our clients get the best value for the budget that they have.
We printed the leaflets using good quality 250gsm paper which is stock that we recommend to most of our clients as it provide a quality feel while remaining cost-effective. More information on the best type of paper to use for your leaflets can be found in our article entitled “What paper should I use for my leaflets?“.
The fact that the leaflet distribution was promoting an event meant that we had to finish it within an agreed time frame. This, combined with the fact that the leaflets were distributed to a number of different geographic locations meant that we had to plan and manage the distribution in order to ensure that the leaflets were distributed to the correct areas in the correct timescale.
In addition, some of the areas contained new housing developments. This can be challenging since we will not always have maps of the new areas. The fact that we had distributed to these areas on a number of prior occasions meant that we had created our own maps of the new estates, using the GPS tracks created when our distributors deliver to the areas. In this case, new housing had been added to the areas so we used this new information to update the maps of the areas.
Despite some adverse weather, the leaflet distribution was completed on time and our client was happy with the results.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00