Having distributed leaflets for Silks Boutique last Christmas, we were pleased to be asked to distribute leaflets promoting their summer promotion for their Uddingston shop. Silks sell lingerie, swimwear and nightwear from their shop which is on Main Street in Uddingston.
This leaflet was promoting their bra fitting service, as well as their summer range of swimwear. In addition, it was intended to raise awareness of the shop in the local area. The leaflet included a discount voucher which is not only a good way to generate responses, it also helps to measure response rates.
Our client had a limited number of leaflets available and wanted to target specific areas in Bothwell, Uddingston and Tannochside. We worked with them using our generic demographic data, along with their knowledge of the area to identify the areas where they wanted us to distribute their leaflets. We used our mapping software to mark the leaflet distribution areas.
In addition we provided advice on the design and suggested some changes to the artwork before we sent it to print. The leaflet was printed on good quality 250gsm stock, which is our preferred stock for A5 leaflets. It is a quality paper that is cost-effective and gives a nice feel. It is important to use good paper for your leaflets when promoting a quality business or service.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00