Having worked with this client promoting their other stores, we were asked to create and distribute a leaflet to promote their newest store. Beds West End is located in the Knightswood Shopping Centre.
Beds West End sell a wide variety of beds and mattresses from standard options to more sophisticates ones. For example, bases can come with storage options such as drawers and ottomans. They also sell many varieties of mattresses to suit all needs and their staff provide advice on the one best suited to customers needs.
They were keen to ensure that the people in the local area knew that their new store was open. Consequently, they asked us to create a leaflet that would both promote the store and the fact that they were having an opening sale.
The leaflet was printed on 250gsm paper. This is good quality stock which we recommend as the best value in terms for quality and price.
We have been working with this client for some time so we understood their requirements. This meant that we were able to reflect their brand in the leaflet design. It also helped us to identify the best areas to distribute their leaflets.t
We worked with the client and decided that the best way to choose areas was a combination of demographic targeting and a radius from the shop. This was a sort of ‘best of both worlds’ approach. The targeted approach was designed to identify areas close to the store that matched their ‘ideal’ customer. The radius was designed to catch those people who lived closest to the shop.
We do not combine these approaches very often but decided to do it in this case as the objective was to raise awareness in the local population as well as promote their opening offers.
This worked well as our client reported that there was a very good response to the leaflet distribution. They had a ‘steady stream of people coming into the store with the leaflet in hand’.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00