Since this leaflet is promoting a children’s nursery, we took a ‘fun’ approach to the design of the leaflet, making it colourful and adding a bit of humour.
Our client wanted to highlight their main differentiator from their competitors which is their excellent review from the care inspectorate. We used the back of the leaflet to highlight the quality of the reviews and encourage to compare the ‘scores’ with other nurseries in the area.
The leaflets were printed on quality 250gsm paper. We tend to recommend that our client use the higher quality paper for two reasons. Firstly, and most important, is gives the impression of quality which gives the business a ‘quality feel’. Secondly it goes through letterboxes more easily and does no crumple like poor quality paper.
The leaflets were distributed in Renfrew (including Ferry Village) – basically the area in the immediate vicinity of where the nursery is located.
Our client was please with the results of the distribution and with the quality of design and print. We look forward to continuing our working relationship with them in the future.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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