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Having worked with Bannatyne Fitness for over 6 years, we are pleased to continue this relationship when we recently distributed leaflets for their Stepps and Ayr clubs, promoting their New Year offers.
Using our socio-demographic systems, we work closely with the staff at Bannatyne’s to identify the best areas to distribute their leaflets.
Since we work with them on a regular basis, we also keep a record of when and where we have distributed their leaflets so that we can ensure one area is not being targeted more frequently than any other. This also allows them to measure response rates from each distribution and, therefore, target areas where response rates are higher.
The leaflet distribution went well despite the bad weather that we experienced at the time and managed to complete it on schedule.
