After helping to launch Boss Pizza last July, our client asked us to help them to continue to promote it in the Hamilton area by distributing a set number of menus on a weekly basis. The original distribution was an A5 leaflet and our client has now changed the leaflet into more of a menu format which is more in keeping with other competitors in the market.
Since they wanted to cover all of Hamilton and some surrounding areas, we used our specialist software that calculates the number of houses in an area to split the overall area into smaller areas consisting of the number of residences they wanted to distribute to each week. This effectively created a control map that help us to manage the distribution and helped out client to understand and communicated which area they want done on a weekly basis.
It also has the added benefit of enabling our client to measure the response rates which will help them and us to refine the distribution in the future to focus more on the areas and/or types of people who are buying from them.
Our leaflet distribution management system enable us to do this type of work and our GPS tracking system helps us to ensure that we can keep tack of what areas have been distributed to and to ensure that nothing is missed.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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