We distributed leaflets for Specsdirect2u, an optician based in Cambuslang. They also have shops in the Duke St and Tollcross areas of Glasgow. The leaflet was promoting their special offers on glasses.
Our client wanted to target the whole of Cambuslang, as well as some adjacent areas. This effectively created a boundary map where we stayed with an area specified by our client. In addition to working within a boundary, our client wanted the leaflets distributed in a specific order. Basically they wanted to ensure that certain areas were done before others.
We worked with the client to create a map of the distribution area. We then used our specialised software to calculate the number of residences within the boundary. Once this was done we followed our clients instructions and worked in the order that they specified. This formed the basis for a weekly distribution plan.
Our client wanted the distribution to be spread our over a number of weeks to ensure that they could manage the new new enquiries generated by that leaflet distribution.
This meant that we had to carefully manage the leaflet distribution, keeping track of where we had distributed their leaflets. Working this way ensured we did not miss anything. We used our mapping software and GPS systems to keep track of what had been done. This also ensured that all of the relevant areas had been done correctly.
The fact that we are committed to totally transparent reporting means that we tell our clients where we can’t gain access and why. As a result our clients always know where we have and have not delivered their leaflets.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00